Advertising

The key to the success of any industry-driven publication is the quality and consistency of the advertising within it. As such, our sales representatives are given extensive training on how to pinpoint those companies who will want to promote their services and products to our clients’ industries. This ensures that advertisers get the most bang for their buck and also guarantees that the publication is filled with advertisements that are pertinent and relevant to the subject area of the magazine.

But we don’t just sell the publication…we also sell the value of our client’s association and the benefits of membership. During the sales cycle our sales team will draw attention to and promote your association and the work you do to potential advertisers across North America. These potential advertisers are also potential members. There have been many instances where someone who has never heard of our client’s work will hear about the association when asked to advertise, and who will then go on to learn more about the association and eventually will join its membership. We can also promote the value of membership by using special “member-only” advertising rates, and we can supply a list of advertisers to our clients once the sales cycle is done so they can send them membership information.

Often overlooked, collections for advertising sales are a necessary and time-consuming process. It is a service that often demands sensitivity, patience and understanding. We have a full-time staff that is dedicated to this process, and who ensure that the collections process is smooth and handled with the utmost professionalism.